A redesign of the current Call of Duty: Elite marketing website to make Elite the center of the COD headquarters. The main objectives were to drive fans to join ELITE, focus on the Elite 2.0 trailer and explain how it worked with current premium members.
Homepage: Hero Blade 2 promotes the Season Pass which fans can purchase downloadable map packs for COD: Black Ops 2
Homepage: Hero Blade 3. Call of Duty: Elite is available on the console, on mobile, tablets and on the web.
Elite Features page focuses on the Elite 2.0 trailer and drives fans to Join Elite.