J. Luxe Marketing Plan
J.Luxe Marketing Plan is made through collaboration between Angela Peng, Hannah Poppell, and Shannon Steinberg through online communication for Luxury and Fashion Management 502 at SCAD. The mock activewear brand provides innovative high-tech products, offering pieces that combine the power of resistance bands and jade infused fabrics, to create products that lift, shape, and tone the body, while simultaneously maintaining cool body temperature to keep the wearer comfortable while performing daily activities. Through market research and analysis, production identification, brand collateral, and marketing mix, we developed a sophisticated marketing strategy for the unique type of product within the U.S. market.
