Kate Spade Brand Extension - Petite Sweets by Kate Spade
This book will outline marketing strategies for Petite Sweets by Kate Spade (Dessert shops placed inside the Kate Spade Stores). With an aim of attracting existing and new customers into the stores through a combination of great tasting and special-themed cakes, environment designs, and convenient locations, the shop-in-shop experience fits perfectly in Kate Spade target customers’ lifestyle. We have identified business issues that may occur regarding the extension, developed 4 P’s strategies, analyzed market competitors and primary research to finalize our marketing strategies. A one-minute commercial attached below is also produced by the team with assistance from students major in Fashion, Film, and Photography. Time to enjoy our original designed and made cakes!
"Petite Sweets by Kate Spade" Fashion Promotion Project
A commercial/advertisement created for Kate Spade Brand Extension (Petite Sweets by Kate Spade)
