Supply Chain Strategy for BaseLayer
Through design, development, fabric and raw material sourcing, to logistics and distribution, this book will outline strategies for the mock luxury sports underwear brand BaseLayer developed by Angela Peng, Fang Ben, Yinuo Pei, and Kate Dingwall. We have profiled four different countries, analyzed the production and exportation capabilities of each, created tech packs for our products, research and identified key sourcing guidelines, created cost sheets, identified and determined shipping routes and logistics suppliers, and finalized the distribution route of the products in Base Layer’s range. As you turn the pages of this book, we will take you through the steps of creating a women’s athletic lingerie brand, with products that range from sports bras to seamless thongs to athletic shorts, that adheres to environmental responsibility in all stages of the supply chain, while still creating a product that resonates with our identified consumer demographic.
