AIDS runs in the world’s veins. It is a crucial social issue. It is a major global problem measured in human lives. 

Yet we would rather not discuss about it, mistaking fear, intimidation, lack of courage for discretion. 

It remains a COMMON unwanted SECRET. Personal awareness is not enough. 

Real protection is only the collective protection. A civilized society assures informed choice and does not stigmatize anyone.

Having all this in mind while designing this poster, we created a double allegory. 

A bare undefended hand & a helping hand of knowledge, empathy and solidarity. 

Society dealing with an underlying, silent yet existing and crucial matter. 

A visual contributing as an awakening call, to be active about it and get HANDS ON for a positive tomorrow.