ORAMA ELPIDAS ASSOCIATION — New Branding
Positive Problem was commissioned to re-design the brand identity and the communication visuals
of the Bone Marrow Donor Center "ORAMA ELPIDAS ASSOCIATION".
The three primary messages of the cause,・Hope・Vision・Life・have each been given a colour that defines
their visual communication throughout their print and digital applications.
As a reference to life's multifaceted connection with the circle(life circle), the geometric element is re-invented in various ways,
ranging from the Wreath of Hope and pattern dots to circles coming together, just like people need to, to form a flower,
the result of a beautiful synergy of nature.