RE
. CHOCO .
PACK
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Redesign of the chocolate bar pack of a famous Barcelona brand: XOCOA.
Located in the Gothic Quarter, frequented by both tourist and locals alike, it sells its thousands of varieties of gourmet chocolates.
There are many improvement in the new pack according to the specific needs of consumers: modularity, transport, consumption moment,...taking into account the environmental impact generated and the characteristics of such a delicate product. Furthermore, the design has focused on branding with a strong communication of the company values.
The project was overseen by Jordi Oliver i Solà and Markel Cormenzana of Inèdit for BAU, Centro Universitario de Diseño de Barcelona.
