MY DOG BUTLER
Dog Walking & Pet Sitting
Copywriting: Jayce McQuerter
Photography: Inti St. Clair
Web Development: Brian Gillespie
My Dog Butler formerly known as Wags was founded back in 2012 by Camille Noell and Jayce McQuerter in St. Louis, Missouri. Their mission and purpose has remained constant: providing high-quality customized dog walking and pet sitting services in the area. Their local success is about to turn into a national business. Therefore, a new logo and website became necessary.
Rebranding Guidelines
Art Deco inspired look and feel with a Premium touch.
The logo should highlight the interaction between butler and the happy, fun-engaging dog.
UX Goal - increase bookings online, reduce subscription/form abandonment. Solutions:
• Improving user interaction by implementing multi-step booking forms with visible progress indicators as opposed to the very long one-step forms currently available on the website and using conditional logic to only reveal additional information based on the last completed field; using urgency call to action texts, predictive search to reduce amount of typing effort.
• Increasing overall trust by using testimonials and social proof.
