Aria Packaging
Disrupting the toilet roll category with Nik and Carole
Disrupting the toilet roll category with Nik and Carole
In a nutshell
Creating a brand for the discounters that disrupts the toilet roll category, using uplifting humour,
rather than rock-bottom pricing.
rather than rock-bottom pricing.
The challenge
The territory of the discounters is awash with ‘me too’ designs and ‘cheap as chips’ brands,
but research showed customers weren’t prepared to sacrifice comfort or their loyal brands, even if
they were spending less pennies when they go to the loo.
but research showed customers weren’t prepared to sacrifice comfort or their loyal brands, even if
they were spending less pennies when they go to the loo.
Our insight
Using uplifting humour and not taking life to seriously, to catch the consumer’s eye on-shelf.
Get them to rethink about the benefits of a mundane household product, they popped in the trolley
without a seconds thought! Proving that cheaper can most definitely be more cheerful!
Get them to rethink about the benefits of a mundane household product, they popped in the trolley
without a seconds thought! Proving that cheaper can most definitely be more cheerful!
What we did
Brand strategy, Packaging, Copywriting and Photography.
Outstanding results
One of the best designs in the category that has raised a smile as well as listings, with a discount
range that really does stand out from other suppliers with its creative and memorable approach.
range that really does stand out from other suppliers with its creative and memorable approach.
