My friends of Believe studio invites me to create an Id design for his 2015 Montage Reel. The project starts with a funny brainstorming process to design a new fantasy world, where lives the iconic character of the Studio: the soldier. As is usual, it is renewed with each Reel. The concept was introducing a fresh character in a brave new world, as a part of a power and bold introduction to the projects montage. So, i developed the new character design, and illustrated their actions in his daily life in an humorous way.

Here’s how i came up with the idea to create a sort of some classic old fashion videogame, with a character rooster who present all the soldier designs of old Reels, including the new one version: The Biker Soldier, a badass dude, that rocks the life on his bike without god or law, drinking beer while lifting weights, to end their day in a jacuzzi with two beauties.