Hondamentalism
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Hondamentalism was a campaign developed in conjunction with Wieden and Kennedy London. The brief was to improve Honda's 'Sporty' metric and announce the release of the new Civic Type R. At the center of the digital strategy was the Hondamentalist challenge, putting users through a series of interactive games and quiz's, that show what qualities make up Honda's racing heritage. The challenge ends by taking in all the scores obtained during the challenge and giving the user a unique Hondamentalist profile, showing how they scored in each of the characteristic that makes up Honda's racing heritage, Passion, Focus, Joy, Competitive, and Belief.
This campaign won Best Automotive Campaign Digital award 2007
This campaign won Best Automotive Campaign Digital award 2007
