Honda: Problem Playground
2008
2008
The Problem Playground site was designed to showcase Hondas historical and ongoing commitment to environmentally-friendly automotive products and technologies. This vision was brought to life by creating the worlds largest online jigsaw puzzle which once completed became the homepage to the main site. Coupled with a competition and Hybrid explanation, the campaign highlighted the notion of collective problem solving and drove data capture.
You can view the website here
The site won an FWA award (my first one!), and also won a Revolution Award 2009 topping the Automotive category.
You can view the website here