Mini 5 Doors
The new Mini with loads more to love
Challenge
Promote the new MINI 5 Doors via mobile and tablet ads.
Insight
Mini is a car like no other. In its debut in 1959, it totally shook up the auto market with its groundbreaking compact design. So when MINI introduced the new MINI with 5 doors, it was time to surprise and shake up the market again.
Idea
For the launch of the new model that’s exactly what we did. We created a mobile ad that literally shook things up and generated hype around it. Leveraging MINI’s fun and teasing brand voice, we challenged users with a clear and simple message. By shaking their devices they were able to interact with the new MINI and reveal the message we wanted to get across. It’s, in fact, the same MINI everyone loves, but now with loads more to love.
Role
Creative Director / UX Designer / Art Director
Credits
