Good Kill
Face your inner enemy
Challenge
Promote the new drama movie "Good Kill" via mobile ads.
Insight
As a drone pilot, with a limited ability to control collateral damage during airstrikes, Thomas Egan begins to question the morality of his job.
But then again… flying a drone seems exciting, period.
But then again… flying a drone seems exciting, period.
Idea
Fly the drone. Let users have a go at flying a drone and experience first hand a replica of the one featured in the movie, in a game style mobile ad.
Role
Creative Director / UX Designer / Art Director
Credits
