AVE offers a new brand experience in a category that traditionally was linked with taboos and few too many pink hues. The task was to develop a brand from scratch to a totally new experience in the category for sexual health. The opportunity was clear; present the industry in a more relatable way by presenting it more as a lifestyle brand rather than something to be “embarrassed” about. AVE brings mood and storytelling into the experience, and delivers a consistent look and feel across all touch points.
CREDIT
Strategist: Tem Hanse
Creative Director: Tim Ho
Senior Designer: Chloe Law
Copywriter: Emily Wordsworth
Photography: Laurent Segretier
Industrial Designer: Barbry_Studio
