task
Autoland company specializes in car care products. They launched premium cosmetics which can be found on petrol stations.
Our job was to design packages for products of this series.
solution
When we design packages for Autoland, we consistently apply limited colours to white, black and red, to enhance the brand image. In this case, in premium series, we gave black colour leader position which is background for black and white photographs and counterpoints red and white elements. Functional, pure and limited photographs with organized text and pictograms, create clear and communicative message about deployment of every single product. Each of those measures create consistent and expressive image of high quality and modern products.
