Petra & Patric
CLIENT: X5 Retail Group.
OBJECTIVE: To create a new private label of products for kids for a supermarket chain «Perekrestok».
First of all I created a name of a brand «Petra & Patric» and a story of two little guys (sister and brother) who are very different but both cheerful and curious. Petra is very active, naughty, she loves riding her scooter and Patric is a clever boy who is fond of biology and always carrying his friend goose named Vasjok with him. Because of these characters and bright brand color packaging is very lively and eye-catching for children and their parents.
Made for «Chernika Studio», chernika.info
