CLIENT: X5 Retail Group.
OBJECTIVE: To create a new premium private label for a supermarket chain «Perekrestok».
Branding and packaging design concept has been begun with creating a name. "Guru" is the most proper name of many others, it reflects an idea of gourmet products of the highest quality for foodies. Black and white series of illustrations on a background make products look more delicious and the whole image bold.
Made for «Chernika Studio», chernika.info
