Milk Station
CLIENT: X5 Retail Group.
OBJECTIVE: To create a new middle price private label of dairy products for a supermarket chain «Perekrestok». The name of a brand is "Milk station".
I created a legend for the brand due to its name: this story is about little Russian village which is famous for its pretty cows and the most tasty dairy products. The main symbol of the brand is a big letter M (for "Milk Station") which is also a part of color navigation through the range. Also on the packaging you can find a cute looong cow thats body goes through all of its sides.
Made for «Chernika Studio», chernika.info
