General Mills
General Mills was looking for a way to connect with Latino consumers. This highly engaging music download program was developed featuring new and traditional Latin music. Shoppers were given unique codes when they purchased participating General Mills products and were directed to the Musica y Sabor website to redeem their free downloads
The fully bilingual branded website, in addition to the music downloads, featured recipes and tips for hosting a perfect party. The promotion was activated in nearly 1,300 stores with over 3,500 displays. General Mills distributed 600,000+ music download codes in 2011 and over six million codes in 2012
