StayAt – Website & digital identity
WHY? StayAt is the leading chain of apartment hotels in Sweden. Their aim is to always be in the forefront of their market and they wanted that to be obvious also on the web.
HOW? We developed their digital identity including photo shoots of both brand images and styled photos of all their rooms. As they work both B2B and B2C we developed a website (www.stayat.se) that's adapted for the needs of each audience. That included a presentation video that also were adapted both for the business site and the guest site. The watchword was simplicity and lot of time were spent on the user experience and cutting away all noise so that the customers get the most tailor made experience for their needs, regardless if they use a mobile, tablet or computer.