50 Post Office Square
Small changes can have a huge impact. 50 Post Office Square is a downtown landmark (formerly known as 185 Franklin St) that was relatively unnoticed for decades despite its ideal location overlooking one of the city’s most inviting parks. Our Brand Strategy guided the re-naming, brochure, interactive and website design as well as marketing suite visuals and building banners – all of which celebrate the art deco tower's prominence on the Financial District's most spectacular park. The marketing campaign complements a series of architectural renovations and launches a new era for the majestic tower. www.50po.com
