Six Ten at MIT
A strong campaign conveys its messages quickly and intuitively. Our Brand Strategy process revealed Six Ten at MIT to be a property distinguished by its location in the epicenter of innovation and its immersion in the campus, culture and people of MIT. Developed by the MIT Investment Management Company, this office/lab complex is designed to attract tenants seeking to be among the most pioneering minds in the world. Having defined the unique characteristics valued by the targeted audiences, Branding Iron designed the print and digital campaign to quickly evoke both discovery and academia. The messaging and visuals emphasize the facility's ground-breaking neighbors and unique integration into the intellectual, social and physical community of MIT. More at www.sixtenmit.com.
