The Fort Point Neighborhood has housed artists and galleries for decades, and recently, the street scene has become the Boston’s prime social destination. Branding Iron captured the appeal of this historic/progressive neighborhood in the campaign created for 44 loft-style apartments in a brick and timber building at 381 Congress Street. Tapping into the behaviors of web users, the website design brings one click accessibility on the home page for a range of topics and infuses the map section with real time twitter feeds from restaurants, hotels and local entertainment venues. www.381congress.com