TAJ TV - TEN SPORT: CHANNEL BRANDING
Main Channel Ident
Rebrand for Taj TV’s premier sports channel ‘Ten Sports’ to air in time its ten year anniversary.
Concept was based on using the boundaries of the individual sports as a devise to showcase the fine line between success and failure and the intense moments that define these sports.
Traveling through the individual sports, using the boundaries as a continues visual connection point, we see a motorbike teetering on the edge of the track, a football skimming the edge of the post, a golf ball dancing on the edge of the hole.
Intense heat captured the drama of the key moments, creating a strong visual connection to the flame logo.
Concept was based on using the boundaries of the individual sports as a devise to showcase the fine line between success and failure and the intense moments that define these sports.
Traveling through the individual sports, using the boundaries as a continues visual connection point, we see a motorbike teetering on the edge of the track, a football skimming the edge of the post, a golf ball dancing on the edge of the hole.
Intense heat captured the drama of the key moments, creating a strong visual connection to the flame logo.
10' Ident
Channel Ident Stills
Produced whilst at Tilt Design
