Edward Dalton's profile

ONENESS: ADVERTISING CAMPAIGN

ONENESS: ADVERTISING CAMPAIGN
Advert Main
 
Animated ad campaign in association with Saatchi for Oness, a charitable brand founded on a simple principle: Every time someone buys one of their products, they donate 100% of the profits to life changing projects in developing countries.

A simple animation based on a continuous unbroken line, signified the direct link between the customer's purchase and the distribution of aid.

Playful stop frame technique, gave the end result a real hand drawn feel, reflecting the simplicity and honesty of the brand.
 
Advert Eggs
 
Advert Stills
Produced whilst at Tilt Design
ONENESS: ADVERTISING CAMPAIGN
Published:

ONENESS: ADVERTISING CAMPAIGN

Stop frame animation

Published: