ONENESS: ADVERTISING CAMPAIGN
Animated ad campaign in association with Saatchi for Oness, a charitable brand founded on a simple principle: Every time someone buys one of their products, they donate 100% of the profits to life changing projects in developing countries.
A simple animation based on a continuous unbroken line, signified the direct link between the customer's purchase and the distribution of aid.
Playful stop frame technique, gave the end result a real hand drawn feel, reflecting the simplicity and honesty of the brand.
A simple animation based on a continuous unbroken line, signified the direct link between the customer's purchase and the distribution of aid.
Playful stop frame technique, gave the end result a real hand drawn feel, reflecting the simplicity and honesty of the brand.
Produced whilst at Tilt Design