Quitting a bad habit is tough. It's even tougher without the right support. Sometimes asking for help is just what the doctor prescribed. 

Agency: Ogilvy Commonhealth 
Creative Director: Wendy Turner 
Copywriters: Ayesha Lobo (EN) + Raphael Côté (FR)
Art Director: Patrick Seymour

Director: Nicolas Fransolet
Production company: Cinélande