The Port of Montreal is a small, inland port in Eastern Canada. These factors allow it to handle cargo more flexibly and efficiently than much larger competitors. 

However, because it competes with ports like New York and Boston, it is rarely top of mind for industry executives. To change this, the Port needed a new platform that expressed its "Ship different" ethos. 

Presenting ​Form & Flow: The Art of Shipping​. 

The Port embodies both these contrasting yet complementary forces. It represents form through its complex machinery, cargo, and expert processes. But it also expresses the flow of trade routes, efficient operations, and connectivity.








Photography

Its expansive docks became the subject of the photography campaign. Through the lens, industrial elements transformed into objects of unexpected beauty that revealed the Port’s dual nature.







Design 

The resulting photos were laid out in a flexible design grid system that itself exemplified the principles of form and flow. This allowed for precise, consistent messaging that could be adapted to key markets.




Port of Montreal - The Art of Shipping
1,195
7,889
50
Published:

Port of Montreal - The Art of Shipping

The Port of Montreal is a small, inland port in Eastern Canada. These two factors allow it to handle large volumes of cargo more flexibly and eff Read More
1,195
7,889
50
Published:

Tools