Near field technology (NFC) hasbeen around for a couple of years now, but will it finally make a breakthrough thisyear? Razorfish shows how NFC can provide the missing link between the physicaland the digital world.

Introducing “Digital Gum Goods”

An NFC-enabled gumball machinethat is packed with all sorts of digital goodies: games, apps, movies, songs, eBooks,as well as other exclusive, location-based content that can be pushed to an NFC-enabledsmartphone. Simply drop in the right change and turn the knob – then follow theanimated directions and tap your smartphone next to the release chute.