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I am inspired by music, sports and technology, but foremost by great coffee.

I was born and raised in the Italian alps, a place where mothers nurture their children with espresso. But cur­rent­ly I am liv­ing with my wife Leonie near Salzburg / Aus­tria, where it is not common to find good coffee at every corne… Read More
I am inspired by music, sports and technology, but foremost by great coffee.

I was born and raised in the Italian alps, a place where mothers nurture their children with espresso. But cur­rent­ly I am liv­ing with my wife Leonie near Salzburg / Aus­tria, where it is not common to find good coffee at every corner. I guess, this is the fount of my passion for manual preparation of coffee and its celebration. A good tasting result assumes the perfect interplay of the 4 M’s: miscela, macinacaffé, machina and mano. I have adopted this concept for handling the challenges of my job – a great digital solution is the result of the perfect interplay of (problem) understanding, technology, creativity and distribution on marketing channels & touchpoints.

Over the past 15+ years I used that concept by being priv­i­leged to work with well-known brands such as Red Bull, Audi, Seat, Mini, Nin­ten­do, Levi Strauss, Braun, Nike 6.0, Suun­to and many others. Read Less
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