Jon Contino - Branding, Creative Direction, and consultation by Jon Contino for the Tempe, Arizona-based brewery and restaurant Pedal Haus. Featuring a full beer garden, yard games, and ample bicycle parking.
The Badge: With a history rooted in cycling and European brewing practices, the “badge” represents the many aspects that help define its culture. A badge shape references cycling culture, a jack rabbit adds some local flavor, and the mountains in combination with the North Star embody the spirit of adventure.
The Arizona Jack Rabbit: Not only does the jack rabbit represent grace and speed, but there just happens to be a giant jack rabbit statue alongside the brewery. As a landmark and an icon, the jack rabbit embodies all that is Pedal Haus.
Flexibility: A diverse palette of alternate brand marks were developed and are peppered throughout the brewery.
Even simple coasters expand the brand narrative with an array of alternate icons.
A Two-Wheeled Influence: The bicycle is an important part of the Pedal Haus brand narrative. With a centralized location, the ability to ride a bike, park it, and enjoy your evening is a core experience of the brewery. The bicycle influence runs throughout the brand and is represented by many of the illustrative marks.
