The thinking behind the UI / UX:
I took a look at the current Lexus website & decided i would redesign the experience. The first thing you will notice was i cleaned up the navigation for a more cleaner look & feel. I also decided to consolidate all navigation into a hamburger menu. The flow of the site as a whole was designed as a interactive look book that scrolls vertically with detailed information. You will also notice that there is a balance of white space to help guide the users eye as they scroll threw the experience. The text was given extra line spacing to fill in better the white space & to make it easier for the user to read the information.
The reasoning behind the navigation:
I believe navigation should be organized at first glance & a user should be able to interact with that navigation in one space or one point on a screen rather than splitting up the navigation, there for splitting the users attention (as seen with the current Lexus website).
L-STUDIOS Concept:
Below you will see a concept of a gamified tablet experience called L studios. The L standing for Lexus & the word studio allowing the user to build their own Lexus car. The idea behind L-studios was to create a social interactive experience on tablet for users who loved to customize cars.
