ABOUT THE COMPANY AND MY ROLE
Boom Fantasy is an in-game fantasy sports product, pushing real-time questions to users (e.g. Will Adam Vinatieri make this 50-yard field goal? Will A-Rod hit a homerun in this at-bat?) and allowing them compete with others. We are building this product towards the evolution of fantasy sports. We are located at Grand Central Tech in the heart of NYC as part of GCT's 1-year accelerator program. We're backed by prominent Silicon Valley and NYC investors who funded and helped build Electronic Arts, Zynga, and Playdom. Co-founders Stephen Murphy and Assaf Einat have 10 years of experience in casino gaming and technology. They are both graduates of the Stanford Graduate School of Business
My role: Lead Designer reported directly to the CEO
I am responsible for the company’s branding and visual direction.
The thinking behind the Design
We originally started with a darker theme app (will be uploaded at a later date) but we have conducted interviews and did A / B testing and it was 5 to 1 most in favor for the lighter theme. We also developed personas along with edge cases as to what features and how easy the app was on a scale from 1-10. We also used contextual inquiries utilizing Mix Panel along with sending out emails to targeted users.
