Erin McDonald's profile

Becoming Borderless | case study

Erin McDonald
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Becoming Borderless
Case Study | Encouraging Americans to reach internationally
This case study was a semester long project that entailed deep research on how to effectively encourage Americans to travel and explore abroad. This interest was brought about by the astonishing number of Americans that do not hold a passport in our country. By breaking down what aspects the target audience would respond to, I designed a campaign in the form of a poster and magazine to appeal to them and get the message across. 
 Poster 
Travel Flight international studying abroad Passport Information graphics Data
Magazine layouts
Travel Flight international studying abroad Passport Information graphics Data
Travel Flight international studying abroad Passport Information graphics Data
Travel Flight international studying abroad Passport Information graphics Data
Becoming Borderless | case study
Published:
Erin McDonald's profile

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Erin McDonald's profile
San Diego, CA, USA

Becoming Borderless | case study

A case study entailing the issue of Americans who never step outside the border of the United States

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives