This particular ad focusing on the Thor Pro-GP retro helmet begged for an authentic backdrop, and luckily with nearly 50 years in the business of making moto gear, the ThorMX archives provided genuine heritage pieces to build this setting.  "True Heritage" isn't a lip service headline, we can back it up with a long history of racing and manufacturing in moto. 

This ad features rider Arnaud Tonus in our Phase Tilt racewear, and the image was selected to keep with the 'tilt' theme.  The race background was burdened by spectators and race adverts, so comprehensive retouching and creative treatment helped clear out the background so the focus remained on the rider and the racewear. 

This ad was placed in a race program to celebrate Kailub Russell's championship.  

Our 2015 ad campaigns were defined by full bleed action and bold headlines.  Tyler Bowers effortless flowing in the air complimented the lightweight Prime racewear he is wearing, and the headline "Less is More" alludes to the fact this kit is paired down to the barest essentials.