ThorMX Packaging 2016-2017 - I was the lead on packaging redesign across all product lines for 2016-2017 at ThorMX. I spent a great deal of time evaluating our current packaging and also scrutinizing the retail environment and competitor landscape. I also visited several dealers to hear their personal input on the package design and durability to better inform the redesign process. My findings showed that the predominantly black coloring of the old packaging caused the product to disappear into the busy surroundings, and some of our designs had difficulty holding up to the stresses of the retail environment. I remedied these issues with strategic large splashes of ThorMX official yellow so our product would pop, and utilizing new materials and processes for increased durability. My design responsibilities included field research, packaging evaluation, concepts and revisions, prototyping, tech pack building and revisions as necessary.