The 2015 Fall Release Off Road Lookbook for Thor MX took on a a more story-like approach compared to traditional product catalogs. This lead to a compelling melding of action, candids, and product shots that helped the consumer imagine the Thor product line up in a use-case scenario familiar to them. As graphic designer I was responsible for mood boards, shot lists, pagination, page layout, composition, copy writing, print ready files and press checks. Photography by Sean Tarantino and Scott Kowalsky.