Screen Machine

Brief:

1) A creative campaign to increase attendance levels at Screen Machine, Scotland's only mobile cinema that takes the latest films to remote and under-provided areas of the country.

2) Promote Screen Machine to organisations looking to hire a unique venue for events.

Robot characters were created and introduced as Screen Machine's new crew.

screen machine robots movie QR Code Competition

This is miss Twiki. She is in charge of all phone and online bookings. She is bubbly and is addicted to reality shows!

Mr. Lugnut is the muscle of the crew and is in charge of setting up the Screen Machine. Mr. Lugnut is one of those manly robots that loves all the Transformers movie but has yet to pluck up the courage to ask miss Twiki out!

Mr. Sprocket is in charge of navigating the Screen Machine and is considered the brains of the crew. He is a massive reader and a Trekkie!

Each crew member will have a blog on the Screen Machine website so Screen Machine lovers can follow their adventure through remote areas of Scotland!

Each crew member will also be featured on the Screen Machine.

Screen Machine movie posters will be put up in every town that it visits. The QR code is town specific and will take scanners to the screening time list of that town.

A competition was also created in which people could download and print the three crew members from the Screen Machine website and re-create famous movie scenes. It is meant to be a fun competition and by all means does not have to be professionally made! So videos can be made with smart phones, cameras, video camera etc. The entries will be posted on Screen Machines Facebook page and the best videos will be featured at the Roboscars, a movie gala event that will take place at the Screen Machine.