Brief
Create an integrated offline and online campaign in order to increase awareness of the Young Scot Extra services especially through engagement on social media plat forms.
We created an online environment called Level Up where young scots can customize their own character and roam around the environment, talk to othercharacters, find relative information and play the Level Up game.
The online environment can be accessed through Young Scot Extra's Facebook page.
The first step is to register.
Then customize your character.
Then choose your level age.
The environment content is dependant on which age door they enter so that relevant age specific information can be provided.
Wait for the environment to load..
The environment is ready to be explored!
When the Young Scot Extra building is entered, you can choose one of the doors and find out more information on what Young Scot Extra has to offer.
Within each door, doctor Scot is ready to answer any personal questions you may have in either real time or within 48 hours.
If you entered the Beat The Troubles game, your mission is to beat these troubles!
The aim of the game is to launch your character at the built structures and take down as many troubles as you can!
You can use special combos...
You can challenge a friend...
Or you can team up with a friend to beat the troubles!
Level up will be promoted through various guerilla activity...
Through press ads..
And through adshel posters.
Level Up can be accessed through YoungScot Extra’s Facebook page and can be downloaded as an app for smart phones and other touchscreen devices so young scots can enjoy the game on the go!
