More than 5,00,000 people die every year waiting for organ donors. Currently, there are 50,000 patients waiting for a heart transplant. But there are just 50 donors.The recipient to donor ratio for patients awaiting Kidney and Liver transplants is about just as appalling.
The time spent waiting to find a cure for the illness or the possibility of not finding a cure at all, is far more painful than the illness itself.
The only way this situation can be fixed is when more and more people come forward and pledge to donate their organs. And by doing so, they give these patients a fighting chance to win the battle against their illness and lead a normal life.
So, we got readers aware of a condition called ‘WAITING-FOR-YOU’
A series of press ads brought to notice the facts, figures, live cases and told readers how they’re unwittingly adding more numbers to the statistic. They educated people about the urgency of the need and asked them to register as donors. On www.organdonationday.in. Thereby instilling hope in patients.
Owing to the sensitivity involved with the act, we also organised seminars that aimed to counsel and clarify doubts among potential donors.
The initiative saw more than 20,000 readers registering themselves as organ donors between the 1st of August, 2015 to the 13th of August, 2015. More than 1.5 lakh people attended the seminars organised across various cities.
The campaign picked up a Gold and a Silver at GoaFest 2016, India's premier annual advertising festival.
Launch Ad
Live Case -1
Live Case - 2
'A Mother'
Director- Bhavesh Karkera
Exec Producer - Anand Menon
Producers- Milin Shah/ Amarjeet Phukan
Client- The Times Of India
Agency - Taproot India
Chief Creative Officers- Agnello Dias, Santosh Padhi
Writer- Arun Ganesh
Servicing- Priyank Misra
DOP - Srinivas Achary
Exec Producer - Anand Menon
Producers- Milin Shah/ Amarjeet Phukan
Client- The Times Of India
Agency - Taproot India
Chief Creative Officers- Agnello Dias, Santosh Padhi
Writer- Arun Ganesh
Servicing- Priyank Misra
DOP - Srinivas Achary
Music - Santosh Jagdale
'Shardul'
Director- Bhavesh Karkera
Exec Producer - Anand Menon
Producers- Milin Shah/ Amarjeet Phukan
Client- The Times Of India
Agency - Taproot India
Chief Creative Officers- Agnello Dias, Santosh Padhi
Writer- Arun Ganesh
Servicing- Priyank Misra
DOP - Srinivas Achary
Music - Santosh Jagdale
Exec Producer - Anand Menon
Producers- Milin Shah/ Amarjeet Phukan
Client- The Times Of India
Agency - Taproot India
Chief Creative Officers- Agnello Dias, Santosh Padhi
Writer- Arun Ganesh
Servicing- Priyank Misra
DOP - Srinivas Achary
Music - Santosh Jagdale
A print ad for a seminar conducted to bust myths and answer questions on organ donation.
Referral Ad
Appeal Ad
Organ Donation Day Ad
Case AV
