Take Back The Streets
Brief
Stop young men from fighting with knives.
To create intrigue for the campaign blood splatters with a QR code will be placed on walls and streets across different parts of the city.
The QR codes will take you to different Facebook pages of knife crime victims where you can view emotional goodbye posts.
The blood splatter QR codes will also be placed in areas that would best reach the target audience.
More guerrilla activity will take place with sign posts containing the Take Back The Streets logo and the blood splatter QR code. These sign posts will be placed in every major city in the UK and worldwide.
The Facebook pages will lead you to the Take Back The Streets microsite.
You can view the different cases and find out more by seeing their story on their Facebook page.
You can get involved by attending Take Back The Streets events in your local area. If your area does not yet host any events you can help organize one.
We also propose the government to get involved and place warning labels on knife packagings..
and have stores lock them up.
To increase traffic to the microsite a screen takeover ad was created.
