UW-Stout Wayfinding System
Redesign exterior campus signs and map
Redesign exterior campus signs and map
For this project we had to create an identity system and exterior wayfinding system that could be integrated into UW-Stout's existing infrastructure. My concept is to merge Stout's polytechnic ideal and it's history (the city of Menomonie's foundation was a lumber company) into a clean, simple, modern design. The combination of galvanized metal and lumber elude to the "hands-on" industrial curriculum which Stout is known for. The juxtaposition of these materials along with the sleek forms of the signs presents a fresh, modern system for the historically rich campus.
The campus map would be silk screened onto a clear plastic in-lay placed into the wood structure. The "I" would be cut out of the metal to reveal the wood texture.
The directions would be silk screened onto a clear plastic in-lay placed into the wood structure. The letter on top would be cut out of the metal to reveal the wood texture.
