GREATWALL wine
Chinesenew year promotion
Chinesenew year promotion
Background - to launch a campaign to coincide with the Chinese New Year &n
- 干杯 , aphase deeply rooted in the Chinese culture of drinking on joyous
- The Chinese equilvalent of‘Cheers’ in the west. The integration of ‘干杯’with the name of the wine:天赋. Cheeras well as the talentedDragon year.
- Combining stores, mobileAPP, Weibo andwebsite, users can engage this event anytime during CNY
Pitch layout design
Mobile APP
Launch layout
Mobile APP
- Usage of the action of Cheers in the formof ‘toasting of glasses’
- Message with blessings are sent with the same action- either by shaking of smartphones
- Messages can either be in pictures,soundsor words. The medium is also extended to the website and weibo.
