BRIEF | Create a print campaign for Voltaren Emulgel.

 

BRAINSTORMING | I searched out all the adjectives and their synonyms that could be related to the product: I was looking for the perfect match for a simple and easy headline. For the graphics I had crearly in mind a definition since the beginning: minimal!

 

FLEXIBLE | Sounds immediate and a lot of things could be described with it: a spring, a straw... even a human!