In 2010, participants discussed condition and development of Slavic culture(s) in the European post-industrial context, and we were commissioned to design a full visual identity and the annual identity immersed in such themes.
 

We decided to create a flexible visual identity based on the old-fashioned, rustic patterns and textures distinctive for the Slavic textile design and folklore in general.
 

Our design is a carefully structured interpretation of that tradition, and thus usable in a wide variety of printed media, as represented here.
 

The texture patters vary depending on the 4 categories (various, art, education, music) and gain in complexity and boldness through the 3 days of the conference thus coding visually the time and type of events.
Illustrations featured in the festival catalog tackle modern Slavic folklore and political stereotypes in a light-heart, humorous way, while poster art touches the question of Slavic influence on a broader European culture.