Tv8 Brand :
The mainstream avant-garde.
SKY Italia teamed up again with us, to launch its new free-to-air channel.
Surrounded by the other mainstream competitors, the main goal was to achieve a strong recognizability in this crowded positioning, with a pop but forward looking design.
At a glance, the audience perceived this new channel immediately, with its courageous black and white palette and its bold typography, even if accustomed to a completely different language.
