UFC 100 Pay-Per-View Event
Role: Creative Director / Designer
Made our audience a part of the event hype
The experience opens with a full screen event trailer, followed by a 3D navigation that launches users into the main areas of the site. Users could then visit a fight predictor, Dana White analysis, interactive fight card, or a news & video section that was regularly updated via an integrated CMS. We also executed a UFC.com splash page that pointed people directly to the UFC 100 site.
