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    About

    UFC fans tend to be dudes, so we used their content to attract less-dude-like fans
    Published:
UFC 20TH ANNIVERSARY
Role: Creative Director / Designer
 
UFC fans tend to be dudes, so we used their content to attract less-dude-like fans
 
We asked hardcore UFC fans to tell us when they became hooked by recounting highlights, milestones, champions, and moments that revolutionized the fight business. This generated content that allowed casual fans to dive deeper into what made the league so special. And because the UFC wouldn't be anything without its fans, an entire section of the site is dedicated to celebrating the community and camaraderie that contributed to the league's success.