Role: Creative Director, Digital
Storytelling for Engagement
A mobile-first approach
Our audience’ attention was on their phone, but they weren't looking for ads, they were looking for content.
We partnered with influential millennial entrepreneurs to create dozens of videos – designed to entertain, inspire, and inform. Combining UX principles and storytelling to craft a content ecosystem we managed to engage our audience at every touchpoint.
Focus on authenticity
At the center of our campaign was a TV spot that aligned the millennial entrepreneur with Scion, through shared values. We used game-mechanics on social media to lead our audience down a path to purchase.