Personal Care and Cleaning Products
Sanex Shower Gel packaging design. Concepts and final design (on the right) for a foaming shower gel sold in Europe. Sanex is a Sara Lee brand well known in the skin care category.
Domestos packaging design. New label and bottles for Domestos. The old design had become quite utilitarian and was losing share to private label copycats. This new design added a pearlescent sheen to the bottle material and a foil substrate to the label. With the use of matt and gloss detailing, the final design (inspired by cosmetics and personal care category cues) was quite a lot more premium.
Persil Crease Release. Packaging design for a new washing detergent tablet that makes ironing easier.
